Right place, wrong time? Why timing in communication is everything
We’re all suffering COVID fatigue. It’s been one full year of living with pandemic protocols and, really, what we all need is to get through this period of time with as much grace as possible. So, I’m curious as to why Prince Harry and Meghan Markle – and Oprah for that matter – have chosen…
Why you want to add PR to your marketing mix
Your marketing is humming along, with a nice mix of advertising, social media and expert content. Why would you add PR? What are the benefits to your company and your brand? Well, you will gain increased visibility. From a small, or even sometimes non-existent media presence you will go to regular and ongoing positive media…
When a journalist tells us ‘you sure bring news I can use’ we know we’re on track
Just last month, one of our clients was profiled – in a positive way – to approximately 11 million Canadians. How exactly did we do this? And how, exactly, does PR work? Once you’ve committed time and resources to PR, you’ve made a decision to enhance your company’s reputation with your target audience, through the…
iAMBIC Communications PR Blog 