Your marketing is humming along, with a nice mix of advertising, social media and expert content. Why would you add PR? What are the benefits to your company and your brand?
Well, you will gain increased visibility. From a small, or even sometimes non-existent media presence you will go to regular and ongoing positive media exposure.
You will also gain increased credibility. The media has vetted you and found you to be an expert. Canadians continue to watch, listen and read their trusted news sources as a part of daily life.
With the challenges of 2020, people are consuming mainstream news more than ever before. There’s a voracious need for news and updates on COVID, the U.S. election, Black Lives Matter activism and the need for action on climate change.
With the challenges of 2020, people are consuming mainstream news more than ever before.
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Will your company and its services stand out from competitors if you are not routinely interviewed by the media? For one B2B client, it took only two media profiles before a potential client reached out and said ‘ok, let’s set a meeting’. It was a combination of visibility and credibility that eventually led to a step forward in the relationship.
If new and prospective clients are not hearing about you through positive media profiles, how will you relay your expertise, interesting stories, facts and trends that highlight your company?
With an effective and on-going PR campaign relationships are cultivated, enriched and are, in a perfect world, symbiotic. Good stories shared with talented journalists result in engaging profiles.
Here are a few of our favourite stories, starting with former client Cassels Brock and lawyer Michael Shannon, shown here:
It tells the story of a lawyer, working with a client to obtain an insurance settlement after suffering a catastrophic injury, and then going into business with him to open a restaurant:
Read the story here: https://tinyurl.com/yxbcj2cx
Here’s client TMG International Inc. highlighted on CTV news to discuss the failing grade given to the federal and provincial governments in regards to COVID and communicating to Millennials:
http://ctvnews.ca/video?clipId=2048771
Client Shulman & Partners LLP is profiled in this story and television interview detailing COVID and its negative impact on divorced parents and child custody arrangements:
Client Kotak Law is featured in this interview, discussing the increase in mental health issues as a result of COVID. Unfortunately, mental health claims are still among the hardest to prove when it comes to making an insurance claim:
What stories do you have that you want to share?
iAMBIC Communications PR Blog 